Own portfolio of digital products and supplements — co-production and affiliates
We buy media for the product that's ours.
We don't sell media management. JV Group operates its own portfolio — courses, mentorship, community and supplements — and buys that portfolio's media on Meta, Google, YouTube and TikTok. You come in through one of two doors: co-production or affiliate.
Bring your product into the operation, or promote what's already running inside it.
Two doors, and they don't mix: a co-producer comes in with a product and authority, an affiliate comes in with traffic. Below is what each side puts in, what it gets and what stays in the document — plus what the operation does every day with its own budget.
For people who deliver well, have authority and don't want to hire an agency: you keep the content, the delivery and the face of the offer; JV Group takes angle, creative, copy, landing page, tracking, media buying and scale across the four platforms — the same operation already running on our own portfolio. The money that tests creative here is our money, so nobody is learning media buying on someone else's budget. We don't discuss percentages before the scope is closed, because a percentage without scope is a guess — and scope doesn't close on a call, it closes in text both sides sign.
For people who already buy traffic or have an audience and want to promote a product that isn't theirs, in the order the decision actually gets made. Which offers exist: by category, digital products and supplements. What material comes with them: angle, static and video creative, ad copy and the same page that's live right now taking our budget — not a folder with a logo and a link. How tracking works: a link with your own parameter, standardised UTMs and the platform's affiliate dashboard, on the same attribution data we use to reconcile. And what the rules are: where they're written, when reconciliation happens, how payment works and what voids a sale — all of it before the first ad, not after.
The same for co-producer and affiliate, and not negotiable. A supplement here is a product category, not a promised effect: an ad that attributes a result to the body, names a health condition, uses a before-and-after comparison or treats a sanitary registration as an endorsement gets pulled, no discussion, even when it converts. Same ruler on money: no partner ad promises earnings, publishes a figure or shows a dashboard. This isn't a style preference — it's what keeps an ad account standing, and the first account to fall is the offer's.
Meta, Google, YouTube and TikTok, with our own budget and for our own product. Budget split by funnel stage instead of by hunch, remarketing separated by stage so someone who only saw the page doesn't get the same ad as someone who abandoned checkout, and step scaling with a CPA read before and after. Whoever launches the ad answers for it: there's no layer between the decision and the execution.
Pixel, events, Conversions API and standardised UTMs, checked event by event before any budget goes live. Domain, page and checkout sit on our own structure — that's what makes end-to-end attribution possible instead of losing sales along the way. Without that, every number afterwards is a guess and a payment discussion turns into one version against another.
What holds the portfolio up.
Eight fronts that exist so the in-house product sells. They aren't services sold on the side and they don't get a separate proposal: this is the structure a co-producer starts using, and where the material an affiliate receives comes from.
Angle and offer
How the offer is built and which angle it gets attacked from. This comes before the creative, because good creative on the wrong angle only finds that out expensively.
Ad copy
Headline, body and call written by the person who will read that ad's CPA afterwards. Copy that can't be published doesn't ship, however well it converts in the head of whoever wrote it.
Creative direction
Script, reference and briefing for static and video in the format each platform rewards. Creative is the variable that moves cost the most, so it gets a plan instead of a hunch.
Landing page and checkout
Page, VSL and checkout on our own structure, with a read on where the click dies before it turns into a sale. A campaign doesn't fix a page that stalls.
Tracking
Pixel, events, Conversions API and standardised UTMs, checked event by event before any budget goes live. It's the same base that lets a commission be reconciled without an argument.
Test plan
Hypothesis, isolated variable and the criterion that ends the test, written before anything runs. Afterwards, what won, what died and the read on why it died stay on record.
Buying and scale
The four platforms operated every day with our own budget. Step scaling, with a CPA read before and after, so scaling is a decision instead of a bet.
Reconciliation and data
A dashboard and a spreadsheet that match the platform, so the conversation is about the decision and not about which number is the right one — including when the number decides a payment.
How a partnership starts, from first contact to signed agreement.
Four steps, the same for co-production and for affiliates. The order doesn't change: nothing goes live before the rules are in writing.
You write down what you have in hand
Form or WhatsApp, with the concrete part. If you're coming with a product: what it is, how it's delivered, what has already sold and where your audience lives. If you're coming with traffic: where you buy media today, on which platforms and what kind of offer you've promoted.
First contactA written reply from the managing partner
The person who reads it is the person who runs the operation. The reply says whether it makes sense to continue and in which format — and when it doesn't make sense, it says that too, with the reason. No meeting gets booked before there's anything to talk about.
Within one business dayScope, roles and rules in the document
What each side delivers and decides, who answers for the ad account, who answers for the product and for support, how the split or the commission is reconciled and paid, what voids a payment, and what happens to creative, funnel and audiences if the partnership ends. The percentage comes after the scope, never before.
Before any budgetOperation running
Tracking checked event by event, creative going live with a written test plan and budget moving in steps. Every material change stays on record with the reason for it, so nobody has to reconstruct the decision from memory later.
After the document is signedThe advertiser and the media buyer are the same company.
JV Business Group Ltda was incorporated in Belo Horizonte, Brazil, on 3 December 2021 and operates its own products on two fronts.
On one side, digital products: course, mentorship and community. On the other, a physical product: supplement, treated here as a product category and as a load on the media operation. The media that sells both fronts is bought in-house, on Meta, Google, YouTube and TikTok, with angle, creative, copy, landing page, tracking and scale done internally.
It ended up structured this way because the budget is ours. Whoever writes the ad is the one who watches its cost climb, and whoever switches it off is the one who signs that decision — there's no layer between the operation and the money. It's the reason the company stays small and the portfolio grows by depth instead of by volume.
What you can verify about us is public record, not a case study: CNPJ 44.472.436/0001-59, main activity CNAE 7311-4/00 (advertising agencies), an office in Savassi, a managing partner whose name and phone number are on this page. We don't publish results, dashboard screenshots, testimonials or figures — numbers from your own operation are easy to crop and impossible to audit from outside. What's left as proof is the method, and what we're willing to put in writing before anything starts.
What JV Group doesn't do: run another company's ad account for a fee. There's no monthly retainer, no paid traffic proposal and no audit of somebody else's account. There's co-production, there's affiliate promotion, and there's buying from suppliers when the operation needs a hand we don't have inside.
If the partnership doesn't make sense for the operation, you hear that in the first reply — not in the third meeting.
- Trade nameJV Group
- CNPJ44.472.436/0001-59
- Based inSavassi, Belo Horizonte — MG, Brazil
What people ask before signing.
Questions that arrive through the form, from co-producers and from affiliates. If one is missing, send it — the answer comes in writing and before any commitment.
01Do you manage paid traffic for my business?
No. JV Group is an advertiser: we buy media for our own portfolio, with our own budget, and we don't run another company's ad account for a fee. There's no monthly retainer, no management proposal and no audit of somebody else's account.
If you have a product, authority or an audience and you want this operation running on top of your product, the format is co-production: a partnership with roles and a split defined in a contract, not a service engagement.
02How is the revenue split defined in co-production?
In writing, before any budget goes live: what each side delivers, who decides budget, who answers for the ad account, who answers for the product and for support, and how the percentage is reconciled and paid.
There's no table and no standard number on this page, and that's deliberate. The split comes out of the scope — who brings the product, who carries the media risk, who runs creative and funnel, who sustains delivery — and a percentage without scope is a guess. Once it's signed, it doesn't change halfway through without a new document signed by both sides.
03Who holds the ad account, the pixel and the creative?
The products belong to JV Group, so pixel, domain and checkout sit on our own structure — that's what makes end-to-end tracking possible instead of losing attribution along the way. In co-production, access to the ad account, the record of every material change and where creative, funnel and audiences end up when the partnership ends all go into the contract, not into a conversation nobody wrote down.
An affiliate doesn't get access to the offer's ad account, and doesn't need it: they get a link with their own parameter, the material that's already running and the platform's affiliate dashboard.
04What material does an affiliate get, and how does tracking work?
Angle, static and video creative, ad copy and the same page that's live right now taking our budget. It isn't a kit assembled on the side for affiliates, and it isn't a folder with a logo and a link.
Tracking runs on a link with your own parameter and standardised UTMs, followed in the platform's affiliate dashboard, on the same attribution data we use to reconcile. The tracking window and what voids a sale are written down before you launch your first ad.
05When is commission reconciled and paid?
The reconciliation date, the release date and the payment method are in the document you read before you start — together with what voids a sale, such as a chargeback, a refund inside the guarantee window, or an order generated by an ad that broke the communication rules.
No number appears here, and none is going to: not a percentage, not an amount, not a term. Anyone publishing commission figures on a homepage is selling the promise, not the offer.
06Do you guarantee results for people who come in?
No, and be suspicious of anyone who does. Results depend on offer, price, page, budget, creative and auction conditions nobody controls from outside, and not one line on this page promises earnings to a co-producer or to an affiliate.
What exists is rules: who executes what, who decides what, how a sale is attributed, what the document says and what voids a payment. Written rules you can check; a promise you can only believe.
07What do you expect from people who come in?
Something concrete in the first message, and respect for the ad communication rules. A supplement ad doesn't attribute results to the body, doesn't name a health condition, doesn't use before-and-after comparisons and doesn't treat a sanitary registration as an endorsement. No partner ad promises earnings, publishes a figure or shows a dashboard. An ad outside that ruler gets pulled, no discussion, even when it converts.
If your idea is to work inside the operation as a supplier — editor, designer, copywriter, page developer — pick "supplier or operations partner" on the form. There's no published vacancy and no open hiring process; when the operation needs a hand, it calls the people who already introduced themselves.
Tell us what you have in hand, and which door you're coming in through.
Every request is read and answered by the managing partner within one business day. If it doesn't make sense for the operation, the reply says so and says why — it doesn't turn into a follow-up sequence.